Product Pages: 16 Best-in-Class Examples and Why They Work

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When designing a web based retailer, a number of focus goes into the homepage—in any case, it’s the very first thing guests see once they arrive. But the true aim of any ecommerce web site is gross sales, and there’s no approach you’ll obtain that with out stellar product pages.

Effective product pages instantly convey the worth of a featured product. They present potential clients what a product seems like, inform them what it looks like, and make them imagine it’s one thing they completely have to personal.

There are so many various options and variations entrepreneurs can select when constructing a product web page. I’m going to indicate you a few of my favorites and stroll by means of what makes them so nice, within the hope which you could apply a few of their options to your subsequent product web page design.

Hope you get pleasure from! And don’t blame me if you end up wanting to buy a number of of those merchandise. That is, in any case, the very objective of an efficient product web page.

Best product pages: 16 stand-out examples

Let’s have a look at a few of the high ecommerce websites and how they create product element pages that inspire consumers to purchase.

Master & Dynamic
Love Hair
Kettle & Fire
Studio Neat
Outdoor Voices
Luxy Hair
Rocky Mountain Soap
United By Blue
Manitobah Mukluks
Perfect Keto
Johnny Cupcakes

1. Master & Dynamic

“Bold,” “elegant,” and “luxe” are a few of the phrases that come to thoughts if you hit a Master & Dynamic product web page. Close-up pictures highlighting the main points of the model’s headphones exhibit the standard and care with which the merchandise was made. It begs you to marvel what they sound like.

Now, this product web page is totally different from a typical one. There’s no Add to Cart button at first look or any detailed product data, only a recognizable picture and descriptive product identify. You should scroll right down to get to the primary purchasing cart. 

Master & Dynamic Shopping Cart

Master & Dynamic’s product pages are virtually like experiences themselves. As you scroll, you uncover extra concerning the detail-oriented design of the headphones—what they’re manufactured from, what superior options they’ve, and methods to management them. 

Master & Dynamic long form product page

But Master & Dynamic isn’t utterly prioritizing design over conversion. The floating Add to Bag bar on the high of the web page is inconspicuous sufficient to not distract from the expertise however nonetheless a continuing reminder which you could make these headphones your personal. You don’t should scroll all the best way again up and interrupt the expertise if you wish to purchase them. (There’s additionally a pleasant reminder of all the colour choices you might have!) 

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2. Love Hair

Love Hair is one other model specializing in clear merchandise, with an identical clear design for its product pages, which use white backgrounds, grays, and delicate hints of muted coloration to attract the eyes. 

Love Hair product page

And they don’t simply present you continue to pictures of a product—Love Hair additionally leverages video content material to anticipate and reply your questions.

Love Hair using video content on their product page

Beneath the video, Love Hair educates customers extra about every product and what they’ll get out of it, giving the model a chance to talk on to its viewers’s ache factors. And in case you wanted any extra causes to purchase, the model talks extra about its high quality substances and dedication to sustainability. 

three. Pilgrim

Aromatherapy meets dynamic design on Pilgrim’s web site, with product pages that sparkle from white to black, reflecting what it is wish to see the product throughout daylight and nighttime in your house.

Pilgrim product page

Beyond the flashy results of its product pages, Pilgrim features a few key components to assist consumers determine in the event that they need to purchase:

Short, descriptive product data
Recognizable way of life photographs
Multiple fee strategies, together with specific checkout choices like Shop Pay, G Pay, and PayPal
Refund and return coverage data (30-day returns, 1-year guarantee)
Shipping coverage (Four-day transport to the US and UK)

Scroll down, although, and a extra strong product discovery expertise awaits. Graphics that spotlight the options, advantages, and supplies of every product together with user-generated content material within the type of movies provide you with a deeper dive. 

Video on Pilgrim product page

Four. Holstee

Holstee is a model that’s enjoyable and playful, very similar to its product pages. A easy design with splashes of coloration attracts your eye to a couple key components: the merchandise, the Add to Cart button, and the highlighted textual content selling discounted costs if clients signal as much as develop into a Holstee member. 

Holstee product page

Holstee is a really visible model, and the remainder of its product web page isn’t so simple as what you discover above the fold. Scroll down and you’ll see extra images, product movies, and choices to be taught extra about every product. 

Holstee product information on checkout page

Toggle between extra detailed descriptions and specs, buyer critiques, transport and returns, and ecology (which basically states the model’s mission to nice design and high quality). This eliminates the necessity to scroll endlessly to get again to the Buy button. Instead, customers simply should hop again to the part straight above. 

5. Kettle & Fire

Kettle & Fire sells bone broths and soups made by world famend cooks, in containers you possibly can retailer in your pantry for as much as two years. 

At first look, the product element web page mimics key options of an Amazon itemizing web page: you might have a carousel of various product photographs together with way of life pictures, diet labels, “what’s inside” infographics, and extra. Customer scores are highlighted beneath the product identify, and bulleted lists are used to share particulars in a concise and informative approach. 

Kettle & Fire product page

While Kettle & Fire gives a couple of totally different shopping for choices, it provides consumers a transparent solution to decide and add their gadgets to cart. It additionally highlights its refund and transport insurance policies beneath the Add to Cart name to motion. 

6. Studio Neat

Studio Neat knocked it out of the park with its long-from product pages, which incorporates video, social proof, product images, and extra to information individuals by means of the purchasing expertise. Studio Neat’s product pages concentrate on supplying consumers with all the data they should make a purchase order. 

When you first land on a web page, you’re greeted by a video explaining extra concerning the model and its merchandise. 

Studio neat product page

Continue scrolling and you’ll discover social proof and key the explanation why you can purchase the featured product. The descriptions are catchy and paired with related photographs to make a client really feel like they’ve acquired the product in entrance of them already. 

Studio neat product page design

Studio Neat’s product pages end off with a collection of way of life images to convey its model and spotlight the product in numerous methods. 

Lifestyle photos on product page

7. Outdoor Voices

Outdoor Voices is a clothes firm that sells athleisure for on a regular basis put on. It creates product pages that present high-quality, playful images of fashions, which makes its clothes really feel approachable and credible for its audience.

Outdoor voices product page 

What makes its product pages award-winning is how clear and practical the design is. Shoppers can simply discover data like methods to care for his or her product, specs, and various fee choices with out distracting them from the model’s primary aim: to click on Add to Bag. 

eight. Luxy Hair

Luxy Hair sells hair extensions constituted of human hair, so it’s not a stretch to think about that the majority of its clients are ladies. Since this product has many various variants, the patron is taken on a journey towards the one greatest fitted to them, first selecting the thickness of their hair, adopted by the colour, and answering extra quiz-style questions.

Luxy hair quiz

After answering a collection of questions, the patron is delivered to the particular product web page containing (ideally) precisely what they’re been searching for.

Luxy hair product page example

The clear name to motion right here is including this product to your bag, however in the event you’re nonetheless uncertain, there’s a immediate to look at an outline video above the acquisition button. 

The better part about this product web page is that it’s backed by a extremely customized purchasing expertise. Because Luxy guides clients by means of the purchasing course of, they’re extra probably to purchase versus navigating totally different assortment pages to search out the very best match. 

The web page additionally addresses a few of the largest deserted cart indicators: transport prices and returns. Data reveals the overwhelming majority of consumers will abandon their cart if transport is simply too costly. Plus, realizing that Luxy’s buyer help workforce is out there across the clock helps a client really feel assured they will get in contact if they’ve a problem or query concerning the buy.

9. PooPourri

PooPourri takes a enjoyable and witty method to one thing very taboo, going quantity two (see, we couldn’t even say it right here with out feeling bizarre)—and its product pages displays that very same power. It makes use of a mixture of concise product descriptions, recognizable photographs, and daring colours to provide consumers the required data to determine in the event that they want a bathroom spray. 

PooPurri product page example

A pleasant add-on is the associated product suggestions, known as “Most Poopular Products.” This has develop into one thing clients anticipate when purchasing on-line and may also help them discover one other product in your retailer in the event that they don’t need the present choice. 

PooPurri Product Page with Video

Confused on how a “before-you-go” spray works? No sweat. PooPourri additionally features a “How it Works” video displaying methods to use the spray. If you might have any questions, you possibly can click on the “Let’s Talk Sh*t!” chat window to speak to a customer support consultant.

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10. Rocky Mountain Soap

Rocky Mountain Soap, a pure physique care retailer, is aware of that its splendid clients need high-quality, healthful merchandise. Its product pages embody concise and informative descriptions that make key advantages pop: GMO free, examined solely on individuals vegan, 100% pure. These are all the explanation why a client might purchase Rocky Mountain’s physique care merchandise and may also help drive gross sales and cut back deserted purchases. 

Rocky Mountain Soap Product Page

Another explicit aspect of Rocky Mountain Soap’s product pages is the embedded buyer critiques. If you’re uncertain about shopping for certainly one of its merchandise, you possibly can simply scroll and learn current testimonials.

Customer reviews on Rocky Mountain Soap Product Page

Rocky Mountain Soap clearly is aware of the facility of buyer critiques. Nearly 1 / 4 of respondents to a Bizrate Insights survey mentioned they all the time referenced buyer critiques when purchasing on-line, and 40% mentioned they did so typically. The social proof instantly beneath the product, highlighting that it’s been rated with 5 stars by a number of happy clients, is a positive solution to reduce a purchaser’s anxiousness round by no means having touched the product in individual themselves.

11. United By Blue

One of probably the most eco-friendly on-line shops, United By Blue is on a mission to get rid of trash from the world’s oceans and waterways. You’ll see it reiterates that your buy helps it get nearer to attaining this aim: “Every product purchased removes 1 pound of trash.” Who wouldn’t need to clear up the earth and get an incredible high out of it?

United by blue product page

A sizing chart helps customers buy the product with the proper match, which most likely helps cut back the quantity of returns the enterprise has to course of. 

Sizing chart on product page

The clear design on every product web page takes customers by means of product particulars, buyer critiques, and an opportunity for the model to upsell and cross-sell totally different merchandise. 

You May Also Like example on product page

12. Sixty-Nine

It doesn’t take a lot explaining to see why Sixty-Nine’s homepage works. It’s instantly apparent that is an attention-capturing product web page. The characters shifting earlier than your eyes and showing to look proper out at you brings the web site and its featured merchandise to life in a extremely novel approach, in contrast to many different ecommerce shops.

Sixty-Nine product page

Once you click on by means of to a particular product, the animation modifications to an interactive web page, accompanied by a clear design with a number of white area. You can see it’s not your commonplace ecommerce product web page, and it’s definitely distinctive. Plus, the dearth of muddle removes any distraction from the shopping for expertise, giving consumers a direct path to buy. 

Sixty-Nines unique product page design

13. Leesa

Leesa is a foldable, shippable mattress firm that eliminates the necessity to go to a mattress retailer. Its product web page does a superb job addressing a couple of of the considerations somebody might have when shopping for a mattress on-line:

Mattresses are costly, however Leesa provides you the choice to pay for it month-to-month. 
What in the event you don’t like your mattress? Leesa provides you a risk-free, 100-day trial. 
Each mattress comes with a 10-year guarantee

Showing this data on the product web page makes consumers extra comfy with a big on-line buy and may also help drive gross sales for the enterprise.

Leesa product page

Many comparable mattress corporations have popped up, so Leesa cuts proper to the chase by highlighting why you need to select it over anybody else. It makes use of an interactive graphic displaying the totally different layers of its mattress, and consumers can click on and uncover what makes a Leesa mattress higher than a competitor mattress. 

Leesa interactive product page design

It additionally takes this chance to share its company social accountability coverage of donating one mattress for each 10 bought, making a possible purchaser be ok with their resolution to buy with Leesa.

Leesa product page 3

A mattress is an enormous buy, and so the extra you scroll, the extra causes Leesa provides you to make the leap. Leesa additionally reveals product critiques to provide you a way of how a lot different individuals have loved its mattresses. It even consists of an FAQ of the highest questions individuals ask about its product, so consumers by no means want to depart the product web page.

14. Manitobah Mukluks

Manitobah Mukluks additionally has a excessive(ish) value per product, that means the shopping for course of can take extra consideration. If an merchandise prices lower than $20 and you’re feeling like shopping for it, you’re significantly more likely to. But the extra that worth level creeps up, the extra guilt it’s possible you’ll really feel when making a buying resolution. And guilt isn’t a sense you need to encourage in your guests!

Manitobah Mukluks product page

This product web page seeks to ease the commonest buying anxieties: “free shipping” and “free returns” are written in huge, daring letters proper subsequent to the Add to Cart button. People really feel like their buy doesn’t should be a ceaselessly resolution and that the worth they see shall be fairly near the ultimate quantity.

The model permits the hesitant purchaser to leisurely be taught extra concerning the firm and its mission, with out ever leaving the product web page.

Manitobah Mukluks product page 2

The shopper can be taught concerning the firm being Indigenous-owned (in addition to what which means) and the story behind the artwork on the only of its boots. 

Manitobah Mukluks product page 3

15. Perfect Keto

Perfect Keto checks off many containers for product web page optimization. It helps give consumers the data they want as shortly as attainable by:

Using a descriptive product title and write-up
Showing buyer scores
Offering clear product choices, displaying what’s new and what’s restricted
Providing a number of fee choices, together with curiosity free-installments and “subscribe and save” choices for recurring orders
Communicating advantages with a bulleted checklist
Using high-quality product photographs 

Perfect Keto product page

If you’re not satisfied to purchase simply but, proceed scrolling to search out extra data, comparable to recipes, substances, critiques, way of life pictures, and extra. 

Perfecto Keto recipes on product page

16. Johnny Cupcakes

Any product that has to do with or likens itself to sweets is in my good books. Johnny Cupcakes is a playful model, calling itself “the world’s first t-shirt bakery” and highlighting all its current additions as being “freshly baked.” It’s a enjoyable theme that works for it.

Johnny cupcakes landing page

It makes good use of product pictures, with high-quality photographs to indicate off its clothes and enjoyable designs. And how will you not love its loading animation of a chubby youth chasing an elusive cupcake?

Johnny cupcakes loading page

Additionally, if you click on the Buy Now button, a purchasing cart pops up on the right-hand aspect of your display screen to remind you you possibly can try at any time. It’s a not-so-subtle trace that you’ve got but to shut the deal and it clearly identifies the methods which you could pay. This successfully turns the touchdown web page into the checkout web page, which is a robust solution to pace alongside the buying course of.


Product page

Product web page design greatest practices

Product pages are the driving power for ecommerce companies, answering consumers’ questions and getting them prepared to purchase. So it’s vital to get them proper. 

Here are some suggestions and suggestions to create higher product pages that get discovered on-line, entertain consumers, and assist them determine what they need to purchase:

Include the core parts of a superb product web page. According to analysis of a whole bunch of ecommerce product web page examples by Nielsen Norman Group, your product web page wants to incorporate the next components:
Descriptive product identify
Identifiable picture(s)
Zoomed-in view of picture(s)
Price, together with any further product-specific fees
Clear product choices, comparable to coloration and measurement, and a approach to decide on them
Product availability
Clear approach so as to add an merchandise to the cart and clear suggestions when it has been added
Concise and informative product description

Use huge, clear, 360-degree photographs. Did you recognize that three-quarters of consumers take into account product photographs when shopping for on-line? Once a client lands in your web page, you’ll need to have clear photographs there to assist envision what your product seems like in actual life. You can add 360-degree photographs or well-made explainer movies to your product web page to assist enhance the consumer expertise and improve conversions.

Write convincing product descriptions. Once you might have unimaginable product pictures down, you’ll need to help it with totally different product particulars. Considering 76% of consumers need to see particular product specs, you’ll need to embody descriptions and spec sheets (like a sizing chart) to reply questions, evaluate merchandise, and assist consumers start the shopping for course of as shortly and simply as attainable. 

Add a stay chat window. A superb product web page must anticipate and reply product questions. But there’ll all the time be some consumers who want extra particular data and need to contact your corporation to get it. With a stay chat window, they will simply attain your service workforce, get their solutions, and transfer ahead with their buy. 

Show buyer scores and social proof. The common shopper reads 10 buyer critiques earlier than shopping for one thing. If you don’t have them in your product pages, they could go to a third-party web site to take a look at totally different scores. The subject? They might get distracted and by no means come again to your web site! The answer? Include buyer critiques in your product pages so consumers don’t should go searching. 

Build your ecommerce product pages with Shopify

Product pages are the place consumers go to determine whether or not they need to purchase from you or not. You don’t have to be an skilled designer to create product pages that look good and drive gross sales. With Shopify, you possibly can create product pages which have a stability of each good design and conversion-oriented components.

Illustration by Cornelia Li

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Product pages FAQ

What is a product web page?

A product web page is a web page on an internet site that helps clients determine what to purchase. It consists of totally different specs and options to assist reply questions, present critiques, enable product comparability, and facilitate the shopping for course of.

How do you create a product web page?

Write a descriptive product identify.
Add recognizable photographs with the choice to enlarge view.
Include pricing.
Offer clear product choices, comparable to coloration or amount, and a simple solution to choose them.
Show product availability.
Make it straightforward so as to add gadgets to cart, and present clear suggestions when it’s added.
Write concise and informative product descriptions.
Leverage social proof.

How do you current merchandise in your web site?

Create high-quality product pictures.
Include further photographs, comparable to rotated or detailed views.
Use animated photographs or movies to indicate product in use.
Show associated product suggestions.
Test digital strive on utilizing augmented actuality or 360-degree images.
Include step-by-step directions on methods to use your product.

How do you create a product web page in Shopify?

To customise a product web page template:

Head to your Shopify admin dashboard.
Go to Online retailer and click on Themes. 
Click the Customize button. You’ll be despatched to the Theme enhancing web page.
Select Product pages from the drop-down checklist.
Customize your product web page structure.