How to Brainstorm Unique Products in a Competitive Market

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You don’t want to have a “Eureka!” second to provide you with a nice enterprise concept. You can simply provide you with nice concepts for those who ask your self the suitable questions.

More persons are in entrepreneurship than ever earlier than. Everyone will get caught at “coming up with a good idea.”

One downside I see is individuals need to create copycat merchandise that aren’t any totally different from the incumbents. Or they need to make the identical factor, however simply do it cheaper.

My good friend talked about he wished to begin a protein bar firm. They’re consumable, straightforward to placed on subscription mannequin, and respectable margins.

The downside is that they’re kinda aggressive.

I requested him what his bars are going to be like?

“Tastes great, low sugar, high protein, and high fiber.”

My instant response: “How are you going to compete against Quest and all the other protein bars that promise the exact thing?” 

You want to resolve issues, and also you want to resolve them in a totally different approach than everybody else.

I’m going to stroll you thru the brainstorming session I had with him. He’s not pursuing this trade anymore so perhaps certainly one of you guys can do one thing with it (and hook me up with protein bars!) 

You can method ideation in a systematic method. Take the query and framework that I’m utilizing, and use to brainstorm concepts for your self. 

1. What Demographics Aren’t Being Served?

I began moving into skincare once I noticed my first wrinkle. I went off to Walgreen’s. And went straight to the boys’s aisle and noticed my choices.

I didn’t perceive why my facial lotion had to be “extreme.” 

Later on, I discovered that there’s actually no distinction between males and feminine skincare. I’m paying additional for it to scent like timber.

You see this in all industries. Women pay one thing referred to as the “Pink Tax.”

You can take this mentality and create a model round demographics.

Older malesOlder ladiesKidsTeenagers

You can formulate the protein bars to serve the demographic higher. Add some cartoon pictures for the children. Older ladies will likely be attracted to bars with collagen in them. 

2. What’s the Next Diet Trend?

Here are the ensures in life: Death, Taxes, and a new weight-reduction plan pattern.  

Keto is the recent weight-reduction plan proper now. Just a few years in the past, GoodKeto got here in and crushed it. They have dietary supplements and protein bars designed to assist individuals with their Keto objectives.

Going vegan is gaining popularity. There are loads of vegan protein bars on the market. 

These two markets are in all probability too aggressive proper now for you to enter.

Do some analysis into what the following weight-reduction plan developments are.

Here’s what I discovered:

There’s an rising demand for diets that increase immunity. You can guess why. Another weight-reduction plan pattern is the DASH weight-reduction plan, which is targeted on stopping coronary heart illness and reducing hypertension. It’s based mostly on proscribing the quantity of sodium.

Understand the wants of the weight-reduction plan, and formulate appropriately. 

three. What’s a Unique Ingredient with Proven Benefits?

The proper ingredient can present a profit, and differentiate your product from everybody else’s.

What is one distinctive ingredient that you may add to your bar? How does that profit assist?

Four Sigmatic pioneered the mushroom motion for dietary supplements and occasional. There’s a pattern in direction of individuals realizing the facility of mushrooms.Exo Protein is utilizing Crickets. There’s a pattern towards sustainability. Crickets are the world’s most sustainable protein. 

I’d analysis different sources of “weird” protein. Research different cultures. Look on the “past” for inspiration. Bulletproof made butter in espresso fashionable, however it has existed for 1000’s of years in Tibet. Chia seeds are fashionable now with suburban mothers, however Peruvians have been consuming it for 1000’s of years. 

What different bugs may very well be good sources of protein?

You might do an ant, beetle, or grasshopper based mostly protein bar.

Think about how giant the “collagen” protein trade has turn out to be. What’s the following collagen?

four. What Flavors Are Popular, however Aren’t Utilized Yet? 

This one’s impressed by Ben & Jerry’s.

I’m taking a look at protein bars, and so they have a tendency to fall into the same old flavors: vanilla, chocolate, peanut butter, cookie dough, cookies and cream, and many others.

What different fascinating flavors are you able to provide you with?

Here are a few concepts I’ve. 

Ethnic based mostly. Could there be protein bars which are Indian, Japanese, or Brazilian flavored?Cereal. When I lived in New York, I beloved getting cookies by Milk Bar. Their signature taste was “cereal.” I’m wondering if there are any protein bars impressed by our favourite cereals. This might invoke a nostalgia play.Popular Existing Flavors. What are the highest ice cream flavors on the market? Which ones aren’t served by protein bars? 

Unique flavors are highly effective as a result of they encourage repeat purchases. If somebody’s a fan of 1 taste, they’re going to need to attempt all of them.

And for first time patrons, providing a “variety pack” of all flavors will do properly. 

5. How Can I Deliver the Protein in a Different Way?

Protein bars come in the identical normal, rectangular form.

There’s a marketplace for delivering the protein in a totally different kind.

The first technique could be to supply totally different packaging. Peanut butter normally comes in a jar.

Superfats packages peanut butter as on-the-go snacks.

Another concept is to not restrict your self to bars. People need protein. What different varieties are you able to ship protein in?

Protein peanut butterProtein peanut butter cups like ReesesProtein crackersProtein rice muffinsProtein waffles Protein cookieProtein ice cream

6.  What Are the Biggest Problems with Protein Bars?

My favourite protein bar is RXBAR.

I’ve at all times puzzled what sort of “crap” corporations put into protein bars. RXBAR makes a daring promise on their packaging. 

These are their substances. That’s it. There was a “transparency” downside with protein bars, and so they fastened it. 

What different issues might there be with protein bars?

The simplest way is to analysis fashionable protein bars on Amazon. What are individuals complaining about in their opinions?

I did some analysis and got here up with some concepts:

Someone desires a bar that’s simpler to digest. They get upset stomachs at any time when they eat one. Create one which’s plant-based and excessive in fiber.Someone loves to take their protein bars on hikes, however it will get crushed and melted simply. The bars are individually wrapped in a tougher plastic. 

7. How Can I Make Protein Bars More Functional?

I’m assuming most individuals eat protein bars as a handy and wholesome snack. What if the protein bar might comprise substances that assist them serve a particular objective?

Survival Bar: People are into “survival” and emergencies greater than ever due to COVID-19. Create one which’s designed to last more than conventional. Their bars final for a yr, ours is designed to final for a decade.Sleeping Protein Bars: Some individuals have bother falling asleep at night time. It may very well be as a result of they’re going to mattress hungry. What if there was a protein bar designed to assist you to sleep. It’s straightforward to digest and has some sleep support substances resembling L-theanine.Focus Bars: Contains Nootropics and caffeine. A greater different to espresso and power drinks. They assist you to focus and maintain you full!The Beauty Bar: Eat this protein bar to enhance your pores and skin. It’s filled with collagen and retinol.

eight. How Can I Create an Aspirational Brand Story?

People love tales. 

I used to be broke in school, and I wanted a pocket book. There was the generic one for $5. Next to it was the $20 Moleskine.

I went with the Moleskine despite the fact that I couldn’t afford it. This was the journal of Picasso, Van Gogh, and Ernest Hemingway. Maybe writing in this pocket book would assist me turn out to be extra inventive.

Buying it elevated my sense of id.

Think about what tribes would purchase a protein bar and who they’d aspire to be like.

Viking Protein Bars: Crossfitters and Tough Mudders suppose they’re warriors. When the Vikings went to struggle, they introduced alongside protein bars. These protein bars are based mostly on historic recipes.Louis and Clark Bars: Hikers need to be like Louis and Clark. These protein bars have been impressed by a recipe discovered in certainly one of their journals.Military / Patriot bars: I don’t want to do a search to know that there are navy and patriot impressed protein bars on the market. 

There’s who the shopper is now, and there’s who the shopper desires to turn out to be. The clients purchase merchandise to assist them really feel related to their finish objective.

It’s why some persons are keen to purchase Louis Vuitton despite the fact that they will’t afford it. It’s what they aspire to be like.

You Have More Ideas Than You Think

I haven’t at all times been in enterprise ideation mode.

But I’ve spent over a decade producing angles and headlines. I’ve discovered that the simplest approach to generate concepts is thru questions and formulation.

four Profitable Headline Formulas
Angle Generation System

With this text, I wished to present how I’d method a aggressive trade resembling protein bars.

One extra observe: don’t be scared in case your product already exists. Apple didn’t create the primary smartphone. Execution is extra vital.

Please price this text – it helps me know what to write!