How to Brainstorm Unique Products in a Competitive Market

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You don’t want to have a “Eureka!” second to provide you with a nice enterprise thought. You can simply provide you with nice concepts should you ask your self the appropriate questions.

More persons are in entrepreneurship than ever earlier than. Everyone will get caught at “coming up with a good idea.”

One downside I see is folks need to create copycat merchandise that aren’t any totally different from the incumbents. Or they need to make the identical factor, however simply do it cheaper.

My good friend talked about he needed to begin a protein bar firm. They’re consumable, straightforward to placed on subscription mannequin, and respectable margins.

The downside is that they’re kinda aggressive.

I requested him what his bars are going to be like?

“Tastes great, low sugar, high protein, and high fiber.”

My instant response: “How are you going to compete against Quest and all the other protein bars that promise the exact thing?” 

You want to clear up issues, and also you want to clear up them in a totally different means than everybody else.

I’m going to stroll you thru the brainstorming session I had with him. He’s not pursuing this business anymore so perhaps one in all you guys can do one thing with it (and hook me up with protein bars!) 

You can strategy ideation in a systematic method. Take the query and framework that I’m utilizing, and use to brainstorm concepts for your self. 

1. What Demographics Aren’t Being Served?

I began entering into skincare once I noticed my first wrinkle. I went off to Walgreen’s. And went straight to the boys’s aisle and noticed my choices.

I didn’t perceive why my facial lotion had to be “extreme.” 

Later on, I realized that there’s actually no distinction between males and feminine skincare. I’m paying additional for it to odor like timber.

You see this in all industries. Women pay one thing known as the “Pink Tax.”

You can take this mentality and create a model round demographics.

Older malesOlder ladiesKidsTeenagers

You can formulate the protein bars to serve the demographic higher. Add some cartoon photos for the youngsters. Older ladies can be attracted to bars with collagen in them. 

2. What’s the Next Diet Trend?

Here are the ensures in life: Death, Taxes, and a new food regimen pattern.  

Keto is the recent food regimen proper now. Just a few years in the past, GoodKeto got here in and crushed it. They have dietary supplements and protein bars designed to assist folks with their Keto targets.

Going vegan is gaining popularity. There are loads of vegan protein bars on the market. 

These two markets are in all probability too aggressive proper now for you to enter.

Do some analysis into what the subsequent food regimen tendencies are.

Here’s what I discovered:

There’s an rising demand for diets that enhance immunity. You can guess why. Another food regimen pattern is the DASH food regimen, which is concentrated on stopping coronary heart illness and decreasing hypertension. It’s based mostly on proscribing the quantity of sodium.

Understand the wants of the food regimen, and formulate appropriately. 

three. What’s a Unique Ingredient with Proven Benefits?

The proper ingredient can present a profit, and differentiate your product from everybody else’s.

What is one distinctive ingredient which you can add to your bar? How does that profit assist?

Four Sigmatic pioneered the mushroom motion for dietary supplements and occasional. There’s a pattern in the direction of folks realizing the ability of mushrooms.Exo Protein is utilizing Crickets. There’s a pattern towards sustainability. Crickets are the world’s most sustainable protein. 

I’d analysis different sources of “weird” protein. Research different cultures. Look on the “past” for inspiration. Bulletproof made butter in espresso widespread, nevertheless it has existed for hundreds of years in Tibet. Chia seeds are widespread now with suburban mothers, however Peruvians have been consuming it for hundreds of years. 

What different bugs might be good sources of protein?

You may do an ant, beetle, or grasshopper based mostly protein bar.

Think about how giant the “collagen” protein business has develop into. What’s the subsequent collagen?

four. What Flavors Are Popular, however Aren’t Utilized Yet? 

This one’s impressed by Ben & Jerry’s.

I’m taking a look at protein bars, and so they have a tendency to fall into the same old flavors: vanilla, chocolate, peanut butter, cookie dough, cookies and cream, and so forth.

What different attention-grabbing flavors are you able to provide you with?

Here are a few concepts I’ve. 

Ethnic based mostly. Could there be protein bars which might be Indian, Japanese, or Brazilian flavored?Cereal. When I lived in New York, I beloved getting cookies by Milk Bar. Their signature taste was “cereal.” I ponder if there are any protein bars impressed by our favourite cereals. This may invoke a nostalgia play.Popular Existing Flavors. What are the highest ice cream flavors on the market? Which ones aren’t served by protein bars? 

Unique flavors are highly effective as a result of they encourage repeat purchases. If somebody’s a fan of 1 taste, they’re going to need to strive all of them.

And for first time consumers, providing a “variety pack” of all flavors will do effectively. 

5. How Can I Deliver the Protein in a Different Way?

Protein bars come in the identical customary, rectangular form.

There’s a marketplace for delivering the protein in a totally different type.

The first methodology could be to provide totally different packaging. Peanut butter often comes in a jar.

Superfats packages peanut butter as on-the-go snacks.

Another thought is to not restrict your self to bars. People need protein. What different types are you able to ship protein in?

Protein peanut butterProtein peanut butter cups like ReesesProtein crackersProtein rice trufflesProtein waffles Protein cookieProtein ice cream

6.  What Are the Biggest Problems with Protein Bars?

My favourite protein bar is RXBAR.

I’ve all the time puzzled what sort of “crap” firms put into protein bars. RXBAR makes a daring promise on their packaging. 

These are their substances. That’s it. There was a “transparency” downside with protein bars, and so they mounted it. 

What different issues may there be with protein bars?

The easiest method is to analysis widespread protein bars on Amazon. What are folks complaining about in their critiques?

I did some analysis and got here up with some concepts:

Someone needs a bar that’s simpler to digest. They get upset stomachs at any time when they eat one. Create one which’s plant-based and excessive in fiber.Someone loves to take their protein bars on hikes, nevertheless it will get crushed and melted simply. The bars are individually wrapped in a tougher plastic. 

7. How Can I Make Protein Bars More Functional?

I’m assuming most individuals eat protein bars as a handy and wholesome snack. What if the protein bar may comprise substances that assist them serve a particular objective?

Survival Bar: People are into “survival” and emergencies greater than ever due to COVID-19. Create one which’s designed to last more than conventional. Their bars final for a 12 months, ours is designed to final for a decade.Sleeping Protein Bars: Some folks have bother falling asleep at evening. It might be as a result of they’re going to mattress hungry. What if there was a protein bar designed to enable you sleep. It’s straightforward to digest and has some sleep support substances reminiscent of L-theanine.Focus Bars: Contains Nootropics and caffeine. A greater various to espresso and power drinks. They enable you focus and preserve you full!The Beauty Bar: Eat this protein bar to enhance your pores and skin. It’s filled with collagen and retinol.

eight. How Can I Create an Aspirational Brand Story?

People love tales. 

I used to be broke in school, and I wanted a pocket book. There was the generic one for $5. Next to it was the $20 Moleskine.

I went with the Moleskine although I couldn’t afford it. This was the journal of Picasso, Van Gogh, and Ernest Hemingway. Maybe writing in this pocket book would assist me develop into extra inventive.

Buying it elevated my sense of id.

Think about what tribes would purchase a protein bar and who they’d aspire to be like.

Viking Protein Bars: Crossfitters and Tough Mudders suppose they’re warriors. When the Vikings went to struggle, they introduced alongside protein bars. These protein bars are based mostly on historic recipes.Louis and Clark Bars: Hikers need to be like Louis and Clark. These protein bars had been impressed by a recipe discovered in one in all their journals.Military / Patriot bars: I don’t want to do a search to know that there are navy and patriot impressed protein bars on the market. 

There’s who the client is now, and there’s who the client needs to develop into. The prospects purchase merchandise to assist them really feel related to their finish aim.

It’s why some persons are keen to purchase Louis Vuitton although they’ll’t afford it. It’s what they aspire to be like.

You Have More Ideas Than You Think

I haven’t all the time been in enterprise ideation mode.

But I’ve spent over a decade producing angles and headlines. I’ve realized that the simplest means to generate concepts is thru questions and formulation.

four Profitable Headline Formulas
Angle Generation System

With this text, I needed to present how I’d strategy a aggressive business reminiscent of protein bars.

One extra be aware: don’t be scared in case your product already exists. Apple didn’t create the primary smartphone. Execution is extra necessary.

Please charge this text – it helps me know what to write!