Etsy Alternatives: 10 Online Marketplaces and Website Builders for Makers

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If you’re a maker of arts and crafts or a curator of classic collectibles, you already know Etsy is a superb platform for remodeling your ardour into earnings.

With greater than 45 million patrons and glorious model recognition, the location gives sellers a terrific place to launch and construct a enterprise. In addition to a prepared market, Etsy gives makers a web site builder referred to as Pattern, making it simple for those who’re simply beginning out.

But Etsy can solely take your enterprise to this point. After all, it owns your buyer listing, so that you’re restricted by way of branding, buyer retention, and retargeting. Etsy additionally pits makers towards one another by recommending different distributors who provide comparable gadgets on the backside of a product web page.

We rounded up a listing of Etsy alternate options so you may promote on different marketplaces or by yourself ecommerce website.

Website-building Etsy alternate options

Merchants who begin their retail journey on Etsy and determine to discover different choices usually achieve this due to the Etsy platform’s limitations and more and more restrictive guidelines. One of the commonest causes retailer’s swap is to realize possession of their retailer. When you’ve a retailer on Etsy, or any third-party market, Esty owns the entire information, which makes it onerous to run superior advertising and marketing campaigns, equivalent to automated emails or retargeting advertisements.

 In addition, if your enterprise grows to the purpose the place you need to convert from handmade manufacturing to exterior manufacturing, your merchandise will not be out there to listing on Etsy. Etsy prohibits reselling, besides within the case of classic gadgets. These constraints make it onerous to scale a startup enterprise to the following degree.

If you’re a maker who’s life past Etsy, constructing your individual web site could be the subsequent greatest step. An on-line retailer usually makes for a terrific “home base”—a spot the place you personal the content material, information, and your buyer listing—and nonetheless provides you the choice to promote on marketplaces to complement your income.

1. Shopify

Price: Monthly plans begin at $29, plus transaction charges

We’re biased, however for many manufacturers, the following step in rising their enterprise is to scale gross sales with a Shopify retailer. Shopify is an all-in-one commerce platform that permits you to promote on-line, in a retail retailer or pop-up store, and via social media. It additionally gives a full suite of enterprise instruments and assets, together with service provider loans via Shopify Capital, a sophisticated point-of-sale resolution with Shopify POS, and even native supply instruments.

Shopify’s multi-channel resolution is user-friendly, with a whole lot of templates you may simply customise to replicate your branding. Shopify additionally lives in your area, which suggests you personal your retailer and buyer listing, and it gives flexibility with plans and pricing tiers to assist a wide range of enterprise wants. In addition, Shopify gives retailers highly effective analytics and built-in advertising and marketing instruments. In truth, many present Shopify retailers began on Etsy and migrated after they had been able to develop.

Tips for utilizing Shopify as an Etsy various:

Incorporate Shopify and Etsy into your multi-channel promoting technique. Shopify has instruments that enable retailers to create their very own branded expertise whereas fueling a multi-channel strategy with their Etsy integration.
Consider including different channels to your technique with Shopify’s number of market promoting choices. According to analysis by Stitch Labs, retailers who promote on two marketplaces earn 190% extra income than those that promote on only one.

Best for: Shopify is greatest for makers who’re able to get critical about their enterprise and optimize for essentially the most gross sales and profitability.

2. Big Cartel

Price: Free for as much as 5 merchandise; plans begin at $9.99 for as much as 50 merchandise

Big Cartel

Another Esty various is Big Cartel, which caters to artists, crafters, and entrepreneurs with its tailor-made group and assets. The platform gives templates you may customise to match your branding, the choice to make use of your individual customized area identify, and plenty of advertising and marketing instruments.

Sellers pay a flat month-to-month charge, relying on the variety of merchandise they promote. Shoppers purchase immediately out of your retailer and can talk with you thru a contact kind.

Tips for utilizing Big Cartel as an Etsy various:

One of the largest benefits of Etsy is its built-in viewers and buyer base. While Big Cartel additionally gives a platform made for comparable makers and crafters, it doesn’t include that profit. Instead, as a result of Big Cartel permits you to construct your individual web site and on-line retailer, you’re additionally accountable for driving site visitors. If you don’t have a price range or technique for getting individuals to your retailer, Etsy is perhaps a greater possibility.

Best for: Makers, crafters, and artists who need to check turning their handmade-goods enterprise into its personal on-line model and retailer.

three. Squarespace

Price: Monthly plans begin at $12, plus transaction charges, however to promote merchandise you’ll want one of many plans beginning at $18/month

Squarespace

Squarespace is one other ecommerce platform makers can use. Its user-friendly templates provide drag-and-drop design instruments, making it possibility for learners. Squarespace additionally helps you to import your Etsy website, permitting you to maintain your merchandise and product URLs within the course of—making it one of many simpler alternate options to Etsy for those who’re trying to migrate.

Sellers can benefit from Squarespace’s sturdy stock system and market merchandise with built-in social media instruments. Squarespace gives a tiered pricing plan that varies primarily based on the options you want. For instance, the flexibility to promote present playing cards or subscription merchandise are within the service’s highest pricing tier.

Tips for utilizing Squarespace as an Etsy various:

Squarespace requires an identical degree of technical know-how as Etsy: nearly none. It’s one of many best methods to DIY your on-line retailer. However, as a result of it’s a whole web site builder whereas Etsy gives a particular ecommerce software, Squarespace requires extra time and persistence to arrange. You can think about investing in outsourced internet design and growth assets to assist if in case you have the price range.

Best for: Entrepreneurs on a decent price range who need to make investments the time into DIYing their ecommerce website.

four. Wix

Price: Monthly plans begin at $23, plus transaction charges

Wix

Wix is a web site builder with ecommerce skills and user-friendly templates that make it simple to construct a web site with drag-and-drop enhancing. You may also customise the templates to match your branding.

Wix helps you to observe orders, settle for PayPal and bank card funds, create promotional coupons, and set tax and transport guidelines for totally different areas. Wix gives tiered month-to-month pricing plans in addition to an energetic group, data base, and telephone assist.

Tips for utilizing Wix as an Etsy various:

One of the downfalls of Etsy is its lack of customization and advertising and marketing choices. While Wix has loads of advertising and marketing instruments, you’re principally caught utilizing their templates. There are additionally restricted search engine optimisation options, that are important if you wish to earn natural site visitors to your website.
Like Shopify, Wix additionally has an Etsy integration. However, its 2.5-star scores and opinions cite a variety of points, from technical difficulties to ineffective gross sales channels.

Best for: Small budgets and companies that need to construct their very own ecommerce website earlier than investing in a full construct on a unique platform.

5. Ecwid

Price: Free to construct and launch your retailer with as much as 10 merchandise; month-to-month enterprise plans begin at $15 (or $12.50/month if paid yearly); no transaction charges

Ecwid

Technically talking, Ecwid isn’t an precise web site builder. Instead, it’s a software you need to use so as to add to your web site, social media, and different commerce channels to permit prospects to buy and buy your merchandise. If you’re an artist with an present portfolio website on a appropriate platform, for instance, you need to use Ecwid’s Buy button options so as to add an ecommerce element.

Ecwid is straightforward and free, which makes it interesting for new ecommerce entrepreneurs and Etsy makers trying to discover their very own retailer. You don’t must know the right way to code or design. It contains worthwhile options like centralized stock, order administration, and pricing—extra superior than Etsy however lower than a strong platform like Shopify.

If you need to promote on Etsy and Ecwid, you’ll want at the least the Business plan, which begins at $29.50/month if paid yearly. Different plans assist promoting on Facebook, Amazon, Google, and different channels. All plans restrict the variety of merchandise you may promote, besides Unlimited, at $99/month.

Tips for utilizing Ecwid as an Etsy various:

Note that you simply’ll nonetheless have to make use of a separate platform if you wish to construct a real ecommerce website. While Ecwid has an “instant site,” it doesn’t have the depth of options that rising companies want.
Optimize your enterprise for multi-channel promoting with Ecwid if you need the perfect outcomes. Its standout options embrace the flexibility to promote throughout varied marketplaces, commerce channels, and digital platforms, so it’s a great way to check the waters and see the place you achieve essentially the most traction. You can then apply these learnings to your “real” on-line retailer once you’re able to improve to a unique platform.

Best for: Etsy makers who’re nonetheless on the fence or need to begin small when launching their very own on-line retailer.

6. IndieMade

Price: Affordable plans vary from $four.95/month to $19.95/month, and all include a 30-day free trial and zero setup charges

Indiemade

IndieMade was constructed for artisans specifically, so it has some options particular to all these sellers who’re trying for Etsy alternate options. It’s an inexpensive platform that makes it simple to curate content material in your website. In addition to constructing an internet retailer, you may add a weblog, a calendar of occasions, picture galleries, and information and press.

IndieMade’s stock administration options sync in real-time together with your Etsy stock information, so that you don’t have to fret about inaccurate information or overselling. However, like Etsy, there are restricted choices for product variants, making it troublesome for retailers with rising product choices.

Tips for utilizing IndieMade as an Etsy various:

IndieMade principally lacks relating to customizing your website. Though you may make modifications to the general look and really feel, in comparison with different web site builders, the choices are restricted. It features extra equally to Etsy in that manner, so for those who’re trying for extra management of your rebranding, it’s possible you’ll need to look elsewhere.

Best for: Etsy makers with restricted technical and monetary assets who need to rapidly begin their very own on-line retailer.

Online market Etsy alternate options

Owning your individual web site has a number of advantages, however perhaps you’re trying for alternate options to Etsy as a market. Sites like Etsy that function third-party marketplaces are a good way to present your items extra publicity. And promoting on a couple of can enhance your probabilities of being found by new patrons. Different Etsy rivals will entice totally different buyers who could not discover you for those who restrict your self to at least one venue. It’s good to go the place the purchasers are.

In addition, dedicating your total enterprise to at least one gross sales “basket” may very well be dangerous. If modifications its algorithm or insurance policies, it may negatively impression how a lot site visitors involves your retailer and you’d haven’t any option to management or change it. If you’re able to department out, listed here are three marketplace-alternatives to contemplate.

7. Bonanza

Price: Sellers pay three.5%–5% of the ultimate gross sales value, together with transport, with a minimal of $zero.50

Bonanza

Similar in performance to eBay, Bonanza is an Etsy market various that focuses on the sale of distinctive gadgets, equivalent to arts, crafts, and collectibles. Its built-in market offers sellers with a prepared buyer base, and Bonanza additionally permits you to create a stand-alone on-line retailer. It’s free to listing gadgets on Bonanza, and the location costs remaining worth charges.

With Bonanza, makers import gadgets immediately from Etsy, which makes it simple to get began. It additionally creates automated listings on Google Shopping, eBay, and Nextag, and it contains advertising and marketing and analytics instruments. However, its smaller person base remains to be no match in an Etsy competitors.

Tips for utilizing Bonanza as an Etsy various:

Note that Bonanza, whereas an internet market with an identical demographic to Etsy, features otherwise. Though technically talking, Etsy buyers can message sellers to barter value, that’s not the norm. On Bonanza, that’s anticipated. So bear this in thoughts when pricing your merchandise, and add slightly wiggle room to assist buyers really feel like they’re getting a deal once you settle for their provide.

Best for: Makers who need to attain a brand new viewers and are keen to barter on costs.

eight. Amazon Handmade

Price: Artists pay a 15% referral charge with a $1 minimal

Amaon Handmade

Amazon dominates many areas of retail, and it won’t be the primary place a client would look when looking for one thing handmade and distinctive. However, that didn’t cease the retail big from getting into into the craft and artisan market. Handmade at Amazon gives makers an Amazon storefront to promote their gadgets.

Benefits embrace transport via Fulfillment by Amazon, no itemizing expiration, insightful analytics, and Amazon-sponsored advertisements. The prices are greater than different market platforms, although, with Amazon taking a 15% fee per transaction in addition to a month-to-month membership charge, relying on the variety of gadgets listed. Fees for Amazon Handmade work out to be dearer than Etsy, except merchandise are priced round $5 or much less.

Tips for utilizing Amazon Handmade as an Etsy various:

Bear in thoughts that Amazon has comparable restrictions, if not stricter, to Etsy relating to buyer information. It owns the client relationship and doesn’t enable retailers to take that relationship exterior of its platform. It’s additionally been stated that Amazon has a lengthier utility course of for new sellers.
Though FBA could also be handy, particularly for retailers who’re new to multi-channel promoting, it’s not at all times the most suitable choice—particularly for handmade items. These merchandise and experiences usually include an additional private contact that FBA simply can’t match.

Best for: Etsy sellers who need to reinforce their gross sales.

9. Zibbet

Price: Monthly plans are $5 per channel

Zibbet

Zibbet can be much like Etsy, providing makers the flexibility to have a stand-alone website in addition to entry to its market buyer base. Sellers import merchandise from present accounts, equivalent to Etsy or eBay, and then handle stock throughout all platforms from a single location.

Zibbet additionally contains a number of built-in instruments to assist with stock, transport, order administration, information monitoring, and analytics. Sellers pay a flat month-to-month charge per channel, equivalent to your Etsy account. The platform can be reported to have useful and responsive customer support.

Tips for utilizing Zibbet as an Etsy various:

Consider saving your distinctive and one-of-a-kind gadgets for Zibbet and preserving your “generic” merchandise on Etsy. Those trying for your uncommon gadgets can discover them via a Google search, whereas there’s extra search competitors for one thing like “personalized coasters.”

Best for: Sellers who’ve distinctive and/or particular classic or collectible gadgets.

Brass tacks: Compare alternate options to Etsy

Shopify

Price: $29–$299/month

Ecommerce website: Yes

Marketplace promoting: Etsy, Amazon, eBay, Facebook Messenger, Instagram

Marketing instruments: Yes

Mobile app: Yes

Business administration instruments: Yes

POS: Yes

Big Cartel

Price: Free–$29.99/month

Ecommerce website: Yes

Marketplace promoting: Instagram

Marketing instruments: Yes

Mobile app: Yes

Business administration instruments: Yes

POS: No

Squarespace

Price: $18–$40/month

Ecommerce website: Yes

Marketplace promoting: No

Marketing instruments: Yes

Mobile app: Yes

Business administration instruments: Yes

POS: No

Wix

Price: $23–$49/month

Ecommerce website: Yes

Marketplace promoting: No

Marketing instruments: Yes

Mobile app: Yes

Business administration instruments: Yes

POS: No

Bonanza

Price: three.5%–5% of ultimate provide worth

Ecommerce website: No

Marketplace promoting: Yes

Marketing instruments: Yes

Mobile app: Yes

Business administration instruments: Yes

POS: No

Ecwid

Price: Free–$99/month

Ecommerce website: Yes

Marketplace promoting: Amazon, eBay, Etsy, Facebook, Instagram

Marketing instruments: Yes

Mobile app: Yes

Business administration instruments: Yes

POS: No

IndieMade

Price: $four.95–$9.95/month

Ecommerce website: Yes

Marketplace promoting: No

Marketing instruments: No

Mobile app: Yes

Business administration instruments: Yes

POS: No, works with Stripe, Square, 2Checkout, and PayPal

ArtFire

Price: $four.95–$40/month

Ecommerce website: No

Marketplace promoting: Yes

Marketing instruments: Yes

Mobile app: Yes

Business administration instruments: No

POS: No

Amazon Handmade

Price: 15% referral charge with $1 minimal

Ecommerce website: No

Marketplace promoting: Yes

Marketing instruments: Yes

Mobile app: Yes

Business administration instruments: Yes

POS: No

Zibbet

Price: $5–$6/month

Ecommerce website: Yes

Marketplace promoting: Etsy, Facebook, Instagram, Stitch,

Marketing instruments: Yes

Mobile app: Yes

Business administration instruments: Yes

POS: No

What to do for those who’re nonetheless unsure which Etsy various to make use of

Etsy is a superb market for artful founders trying for their first buyer. But it has its personal limitations. A great way to check the waters is so as to add a private web site or market to your present Etsy retailer, listening to analytics on site visitors and advertising and marketing campaigns. In truth, many Shopify retailers who began on Etsy elected to maintain their Etsy store whereas rising their Shopify retailer, creating the next development potential.

Etsy is a superb place to check your idea, construct an viewers and develop the muse it’s worthwhile to succeed. At a sure level, although, it might be time to take the following step. Outgrowing your Etsy store is an effective signal—one that claims your enterprise has confirmed its potential to develop and thrive.

You can get began with Shopify and a no-hassle Etsy gross sales channel integration and try it out for free for 14 days earlier than you commit.

Start your free 14-day trial of Shopify—no bank card required.