Do Pops Still Work in 2020? Q&A with Experts

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Some will say that pop advertisements are too annoying. But isn’t it one of some methods to beat banner blindness and succeed in the world the place promoting is all over the place?

Popunders’ benefits converse for themselves: low costs and large site visitors volumes, which positively makes them nonetheless alive in 2020. And now it’s one of many best codecs for changing.

The WealthyPops group has requested the internet affiliate marketing specialists on how one can acquire income with this format, and, particularly:

What challenges you could face and how one can keep away from frequent pitfalls.
How to decide on a proposal to your pop advertisements marketing campaign.
How to decide on the best GEO.
Tips on touchdown pages for popunders, and extra.

Launch Pop Ads

Challenges and Mistakes

Pop advertisements are believed to be a superb choice to start out with because of their low bids. So in the primary place, we requested the affiliate entrepreneurs what challenges of pop campaigns they confronted and the way they dealt with them.

Luke Kling, the founding father of affLIFT, says the biggest impediment could be the format itself.

As folks don’t actually count on to see a popunder you have to have a touchdown web page that may rapidly catch their consideration earlier than they shut the window.

He additionally provides that one in all his frequent errors was establishing inaccurate focusing on settings.

With a pop marketing campaign, site visitors can come in actually fast so it’s important to double-check your settings earlier than the marketing campaign’s launch to not blow your funds on a incorrect gadget, for instance.

The WealthyPops specialists suggest setting prolonged focusing on choices like GEO, OS, Device, Browser language, New subscribers, and extra relying in your targets for a better funds spending.

In flip, Nick Lenihan, an affiliate media purchaser for eight+ years, is bound that probably the most severe issues with pop advertisements is receiving loads of bot site visitors. But there are answers for that.

You can arrange so-called bot traps in your landings or use options supplied by many trackers.

Built-in anti-fraud options of advert networks are additionally changing into fairly frequent.

They are geared toward detecting sources with bot site visitors and their instant ban.


Affiliate marketer with 7+ years expertise Servando Silva thinks it’s arduous to discover a actually good supply typically.

The motive is that the supply must carry out properly with this specific site visitors, to have a profound again finish payout, or else the marketing campaign will likely be stopped.




With KJ Rocker who’s a full-time efficiency marketer and mentor, we additionally talked about his first errors.

Some of them included launching pop advert campaigns with none advance analysis, not specializing in one vertical, and anticipating instant success.




Colin Dijs is a founding father of Dijs University, and at the beginning, he recommends avoiding spending an excessive amount of too quick.

It’s greatest to maintain gradual and steadily work with a Three-day common on earnings.




Test Recommendations

Offers and GEOs

Despite the truth that pops can work in all GEOs, clearly, cultural and academic
variations could have an effect on the success of a specific supply.

So, our internet affiliate marketing specialists shared their approaches on how to decide on GEOs and presents correctly.

KJ Rocker suggests asking an advert community supervisor for presents or verticals working greatest after which examine what presents your affiliate community may give you.

Alternatively, you may take distinctive presents which can be promoted not so typically.

Servando Silva like many different professionals, in order to validate the information, prefers to examine any spy device like AdPlexity.

This method, you’ll discover out which verticals and landings are being launched in the intervening time.

Speaking of specific verticals working greatest with popunder advertisements, we’ve developed the final word checklist from the solutions we’ve acquired:


The secret is easy: all of those verticals are mass interesting which with needed for pop advertisements. And principally, you have to bear in mind “what you are selling and who you are selling to.”

As for the GEOs, the views assorted. For instance, KJ Rocker says that if in case you have a novel supply (removed from so-called confirmed ones), Tier Three international locations can convert completely, and so they have large volumes.

Colin Dijs agrees that Tier 2 and Tier Three international locations work properly attributable to comparatively low prices and good conversion charges, with Sweepstakes as essentially the most related vertical.
On the opposite, Nick Lenihan prefers Top Tiers as a result of usually, campaigns could be scaled extra right here, though all tiers can do properly to some extent.

All in all, Tier 2 and three stand out by the massive site visitors volumes and could be simpler to work with. Tier 1 is commonly a selection by extra skilled entrepreneurs: it’s typically related with much less site visitors and extra advanced conversions.

Run Pop Ads

Landing Pages

When it involves touchdown pages, there are some factors you have to take note of: how to decide on a bunch for them, how they need to appear to be to transform properly, and if to make a pre-lander or not. We collected fast suggestions from our specialists as properly beneath.

Landing pages ought to load quick, be easy, partaking and if potential, additionally make the person take motion straight away, Servando Silva says. To make landers load as rapidly as potential, use a CDN or find them near the situation you’re focusing on.

Most direct linked campaigns on pop site visitors are rather more tough to make income with. It’s simpler to make more cash with a pre-lander or just spend much less cash whereas testing as a result of they may give you extra details about the site visitors.

Alternatively, Luke Kling prefers to simply direct hyperlink good presents because of the closing dates he has. But if you’re a full-time affiliate marketer or need to be, constructing pre-landers is extra really useful. You can use PureLander to start out.

When you get loads of site visitors quick your server could get gradual and kill your conversions, and these companies assist to keep away from the issue.

One of one of the best methods for pop touchdown pages is gamification as a result of it will get the person engaged.

Aggressive touchdown pages can even work properly, however not all site visitors sources will assist you to use them.

Nick Lenihan thinks a VPS near the focused GEO typically could also be barely sooner. Though, it takes efforts and time to arrange.

Simple pages which have a transparent name to motion with out the person having to scroll can work nice.

Interactive pages (quizzes, survey, spin wheel, and many others.) are additionally very efficient for sweeps even when the supply pages have already got these parts.

That’s not all of the tips on working pop advertisements that we’ve put collectively. Once you study extra about all of the pitfalls at the beginning, you may transfer to an in depth marketing campaign setting, superior testing methods, and optimization.

All of those are matters which have been mentioned additional with much more internet affiliate marketing specialists and mirrored in the free e-book devoted to creating a marketer’s life simpler.

Learn extra, check suggestions, and get income with WealthyPops. To launch pop advertisements, begin right here!