Adsterra Review: How to Properly Use It

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Wanna be a part of an advert community that can provide you a return of 54% in your advert spend in 14 days or much less with minimal effort in your half?

Adsterra is a recent and vibrant advert community that’s been finely tuned to work in line with the most recent affiliate presents.

It’s slick, easy-to-use and the right method to attain a hungry viewers that converts like loopy for every type of presents.

In this Adsterra evaluate, We’re gonna have a look at how the platform blew up to be the success it’s in the present day, together with a short overview of the important thing stats and figures, earlier than displaying you a step-by-step examine of precisely how you should use Adsterra to make it rain.

Sound good?

Cool, let’s get to it!

Why Adsterra?

Adsterra is a great advert community based in 2013 by a group of affiliate entrepreneurs and site owners with over 20 years of expertise within the business.

What’s so cool in regards to the on-line advert community, and one of many issues that makes it so enticing to associates, is the emphasis on CPA advertising and marketing campaigns.

When it comes to turning a revenue with mainstream binary, app installs, gaming, software program, sweepstakes – together with a ton of different verticals – you’ll discover them laborious to beat.

They’re additionally one of many few advert networks that launch up-to-date case research that present how prime associates are making financial institution with the platform.

Bonus tip: You can use these as a blueprint for one of the best presents, so that you don’t have to waste time testing your personal.

And, in case you like a problem, you possibly can even get a reward of $200 in case your success story is featured on the weblog!

In reality, when the strapline of an organization’s weblog reads ‘Affiliate Marketing and Website Monetization’, you already know you’re onto a superb factor!

This emphasis on online marketing and a clear method to enterprise shortly resulted in Adsterra being hailed as among the best platforms of its sort within the business.

Within a 12 months the corporate had reached 1BN month-to-month impressions, with three,500 completely different visitors sources, and it didn’t take lengthy for issues to begin getting actually loopy.

In 2015 the group had grown to a powerful dimension of 122 staff and 2016 noticed the landmark determine of 10BN month-to-month impressions, which is sufficient to make your head spin.

So let’s bounce ahead to have a look at in the present day’s numbers and see how all this interprets into real-world stats.

Adsterra by numbers and details:

30B+ Monthly Impressions;
248 GEOs coated (Global);
100Okay+ Successful campaigns;
12Okay+ direct publishers;
8K+ manufacturers, associates, media companies and advert networks;
All the fee fashions can be found: CPM, CPC, CPA, CPI, CPL, RTB;
Easy API integration;
Complex multistep system to shield companions from inappropriate visitors;
Full focusing on stock together with uncommon ones (i.e. Browser variations, OS variations, service, consumer lifetime, IP focusing on);

Adsterra’s Partner Care Approach

Adsterra’s consumer help group is multilingual and pleasant, prepared to help seven days every week.

All Adsterra managers full their distinctive “Adsterra’s Partner Care Approach” course. They imagine: purchasers are their equal companions, that’s why they put money into long-term relationships with companions.


The present performance of the Self-Service Platform makes it potential to run campaigns and not using a Manager. Still, anytime you want your Manager – he’s all the time right here to assist you.

Along with some refreshing core values – Trust, Passion, Creativity, Innovation and Reliability- and a dedication to present inventive, distinctive and fascinating promoting campaigns to the world, I feel it’s protected to say that the Adsterra has made the massive league.

So let’s dive into the main points of how to use Adsterra to arrange your personal marketing campaign utilizing a case examine of our personal and learn the way we made a revenue of $348 in beneath 14 days, with a beginning funds of simply $650.

Getting Started on Adsterra

First off, you’re gonna want to create a brand new account.

So head over to Adsterra now and click on on the registration hyperlink on the prime.

Or, in case you’d relatively learn how we did it first and create your account later, that’s advantageous too.

Tip: Use an lively messenger account so you possibly can join together with your community account supervisor. It’s one of many perks of belonging to the community and may pace up the method for you, so you can begin making financial institution instantly.

One of the issues we love about Adsterra is the elegant simplicity of the signup course of.

Right from the affirmation to the welcome e-mail, to creating my first marketing campaign, I all the time felt I used to be in protected arms.

This is value a point out as a result of with Adsterra, it’s not simply the messaging that’s good; it’s the whole expertise from begin to end.

So let’s get began!

The Welcome Screen

Here you’ll discover a easy three step technique to getting your advertisements up and working.

Step 1 Choose a fee technique and prime up your stability;
Step 2 Create a marketing campaign by your self or with the assistance of a supervisor;
Step three Set up your conversions tracker.

We’ll be going over every of those steps in additional element however one of many neat issues in regards to the welcome display screen may be discovered within the ‘How to start getting traffic’ part proper on the prime.

The purpose?

Even although Adsterra is an SSP (self-serve platform) they don’t simply take your cash and depart you hanging.

You’ll get full help from a private account supervisor who will assist develop customized options and give you knowledgeable recommendation to improve your marketing campaign efficiency.

They’ll assist you with which presents and verticals can provide the finest outcomes, so be sure you don’t skip this part and get in contact together with your account supervisor instantly!

Need extra recommendation on how the SSP works?

Pull the pop-out tab on the browser window as soon as you’re logged in and voila! A full step-by-step information on how to refill your account stability, create, handle and edit campaigns will seem, as if by magic.

You may also open the off-canvas menu which gives you a top-down view of the varied sections of the positioning.

This offers you entry from all the pieces to marketing campaign creation, stats, monitoring, and settings, so you possibly can navigate via the platform like a professional.

The Offer

For this marketing campaign, we selected a sweepstake supply.

We went with this as a result of sweepstakes presents are fast and simple to arrange and are identified to convert properly.

This explicit supply converts on SOI (single opt-in) at $2.60 / enroll.

Users solely have to submit their e-mail deal with, with no verification required, for the conversion to fireplace.

Here’s a screenshot of the ultimate touchdown web page for the supply. (The one we selected was truly in English, however you get the concept).

The Lander

For this step, the advertiser determined to act in accordance to the next suggestion:

“When you create creatives and pre-lands, it is not recommended to excessively use effects such as flickering, glowing, and blinking, as they annoy users. It is better to use questionnaires, roulettes with prizes and mini-games.”

So, right here’s a have a look at the varieties of pre-landers which can be excellent for selling sweepstake presents.

The spinning wheel – Instantly recognizable and excessive changing pre-lander for every type of sweepstake presents.

Win a value – Another trendy basic fashion lander that’s straightforward to create and will get customers to click on quicker than a digicam on the Academy Awards.

Find the hidden prize – Like a scratch card solely with out the annoying silvery bits.

With just a little digging round you’ll find scripts for all these pre-landers totally free on the web or you possibly can create your personal in case you’re feeling further courageous.

Some pre-landers additionally embrace alerts, which is an enormous plus.

Alerts appeal to individuals’s consideration to the pre-lander and forestall them from closing the web page too shortly.

Just attempt not to get too flashy, as that is possible to have the alternative impact and put individuals off.

Creating Your First Campaign on Adsterra

So, as a substitute of merely strolling you thru the marketing campaign creation course of, I’m gonna swap to utilizing a stay take a look at supply so you possibly can observe together with precisely how the professionals set issues up.

But – simply earlier than I do this – you’ll see from the picture beneath that you simply’re gonna want to prime up your stability in your account.

It’s up to you in case you do that earlier than or after you set issues up, however you’ll want to deposit at the least the minimal worth of $100 earlier than you can begin a marketing campaign.

As I’m eager to run via the method with you, I’ll depart the dialogue of fee strategies till later, however in case you wanna go and deposit some funds earlier than returning to learn the remainder of the article, now’s a superb time.

Go forward and click on on the Create Campaign button.

Here’s the place the magic occurs!

Let’s undergo every of the info fields required to arrange your campaigns.

General Setup

Campaign title: For this ‘sweep_AU’ was entered because the advertisers had been selling a sweepstakes supply, as proven above.

Connection sort: You can flick between 3G and Wi-Fi solely enabled visitors. For this supply, we selected ‘All Traffic’ however you might have considered trying to select Wi-Fi solely, in case your lander has excessive bandwidth necessities.

Pricing sort: Adsterra permits for CPM, CPA, or CPC pricing fashions. For this supply, we went with CPA. This is efficient with Pop visitors however in case you wanna use CPA with different codecs, communicate to your account supervisor first to discover out what is feasible.

Ad unit class: Popunder, Web Push, or Native banner. As this can be a sweepstakes marketing campaign, we’ve chosen to run it with popunder visitors. As you already know, popunder visitors is kind of blended, as there’s an opportunity that among the visitors will include bots so it requires some further work to be carried out.

Traffic sort: Mainstream, Adult, Mainstream + Adult (All). We selected mainstream for this supply, however when you have any grownup presents you wanna run, be at liberty to take a look at them out!

Landing URL: This is in your pre-lander and it’s advisable to use domains that instill confidence within the consumer. For instance domains like “” have a tendency to have a better chance of conversion in contrast to domains corresponding to “” that are sometimes utilized by spammers.

Device format: Desktop, cellular, or pill. The advertiser selected to work with cellular visitors completely for this supply, as per the suggestions on the supply web page. There are tons of helpful guides on online marketing methods for each cellular and desktop visitors which you’ll learn to assist resolve on a method. One different purpose you may want to separate your visitors sources is so you possibly can keep extra focused in your campaigns.

Countries: The advertises selected Australia (AU) because the supply was restricted to only some GEOs. Adsterra permits you to manually choose a rustic or use bulk enter for a number of GEOs.

Budget restrict: You can allocate a take a look at funds to see how the marketing campaign performs earlier than dropping a fats stack of money. For this marketing campaign, a complete funds of $400 was entered with a take a look at funds of $100.

Start: Start instantly after approval, at a scheduled time or maintain inactive.


OS: For this marketing campaign, Android was chosen.

Browser: Select which browsers you wanna goal.

Browser language: Any particular languages you wanna goal – helpful for reaching expats overseas.

Carrier: Target particular community carriers.

Capping & Limits

Frequency capping: Impressions limits per consumer.

Limits: Budget caps over a timeframe.

Advanced Settings

Blacklist: Use blacklists to exclude placements out of your marketing campaign.

IP vary focusing on: Include or exclude a set of IP ranges.

Here’s a screenshot of the preview of how the marketing campaign taken care of all the pieces had been arrange:

Tip: One neat function of Adsterra is the Smart Traffic Estimation device which is offered for CPC and CPM pricing fashions. Use this to discover out the approximate quantity of impressions/day primarily based in your campaigns’ settings and rivals’ exercise.

Tracking Your Links

Setting up your monitoring hyperlinks is the key to success in any advertising and marketing marketing campaign.

The purpose?

Without correct and appropriately structured monitoring hyperlinks, it’s almost unimaginable to keep worthwhile long run.

Read additionally: Best Affiliate Trackers & Platforms

You can consider this because the equal of taking a wild stab in the dead of night about what number of miles your automotive does to the gallon or guessing what number of marbles are in a jar of every form, color and dimension.

Left unchecked, in the end you’re both gonna end up stranded out in the midst of nowhere or find yourself throwing cash away unnecessarily.

Tracking helps you keep answerable for your campaigns and make good choices about how to allocate your assets.

And it does this by offering you with detailed evaluation of exactly which advert spots and visitors sources are performing one of the best for you.

Don’t but have a tracker?

Scoot over to our buddies at Voluum and we’ll get you arrange with a powerful 25% low cost on one of the best software program at the moment out there.

Adsterra has a CPA pricing mannequin – together with CPM, CPC, CPL, CPO, and CPI (PPI) – which you gained’t find a way to use until you could have your tracker arrange beforehand, as you gained’t find a way to see the conversions required for sending visitors.

So right here’s how to arrange your monitoring in four straightforward steps:

Choose your postback sort – This may be easy postback, easy postback with payout variable or complicated postback with foreign money conversion. The final one is used in case you work with currencies aside from US dollars.
Choose your monitoring system – We advocate utilizing Voluum, the main advert tracker. However, you possibly can verify our listing of one of the best trackers.
Generate postback and set it up in your monitoring system.
Test your supply with the inbuilt device offered. The conversion subid for Adsterra is ##SUB_ID_SHORT(motion)## and this should be included with the hyperlink. It is moreover advisable to use ##PLACEMENT_ID## so you possibly can observe visitors from completely different sources.

If you want any assist with this contact your account supervisor at Adsterra who will stroll you thru the method

Optimizing Your Campaign

So now that you simply’ve acquired the nuts and bolts of your marketing campaign all tightened down, it’s time to tweak the settings to maximize the efficiency potential.

This is a big matter for dialogue and covers all the pieces from writing killer advert headlines to testing CTA buttons in your touchdown web page.

If you’re concerned about studying extra about optimizing your campaigns try the Mobidea Guide to Optimizing Campaigns on Exoclick which is able to train you the way to optimize like the professionals!

For this examine, two key optimization methods had been used.

Stage 1 (Raising the bid)

The preliminary bid for the associated fee per acquisition pricing sort was $1.

The conversion fee was respectable sufficient after solely a few days of actively driving visitors, however after some suggestions from the account supervisor, the bid was raised to $1.eight so as to sustain with the competitors.

Remember that as you increase the bid fee, your advertisements are routinely pushed to the entrance of the queue, shifting the rotation.

They’ll get proven extra typically and in increased performing advert positions.

As a end result, your advertisements would be the first ones that the consumer sees, so that they gained’t be topic to banner blindness or frequency fatigue.

The consumer is then typically extra receptive to what they’re being proven, and the advert will sometimes have a better conversion fee.

Stage 2 (Placement blacklist)

A significant factor that’s typically neglected by new associates is the setup of blacklists placements.

Here’s the place your tracker is useful.

It permits you to simply reduce off pointless visitors and exclude baddies, corresponding to well-known isp-filled bots (Amazon, and so on.) together with 90% of the low performing visitors that we completely don’t want for our campaigns.

Think small web sites that on their very own can eat up to $1 of your funds most, however since there are such a lot of of them, you possibly can quickly get overwhelmed.

If you actually need to take a look at these websites you possibly can, say for example, if their content material is very related to your supply however in any other case it’s finest to depart properly alone and reduce them off at first – or on the optimization stage, because the advertiser did for this marketing campaign.

Mobile machine focusing on for all OS was left on and additional optimization was later carried out by blocking advertisements for customers which have Android model 5 or earlier put in.


Well, as a result of, in accordance to statistical knowledge, earlier Android variations are identified to have stability points, and it’s tough to say whether or not or not your lander will open on these customers’ telephones.

Post Optimization

So how properly are you able to anticipate your marketing campaign to carry out after you’ve made all of your tweaks and it’s purring like a finely tuned Lambo?

Well, the reality is that this will depend on various elements.

But, as time goes on, as you collect extra knowledge on which verticals and presents carry out finest with particular person visitors sources and advert codecs, you’ll develop in confidence and earnings.

Check out the Adsterra weblog for real-world case research with mouth-watering ROIs that gives you a style of what’s achievable.

Let’s check out the outcomes of the advert marketing campaign we’ve been following up to now:

Traffic: Popunder by (UTM)

Offer: Mainstream Sweepstake

Period: 27.08.2019 – 08.09.2019

GEO: Australia (AU)

Spent: $649.eight

Revenue: $998.four

Profit: $348.6

ROI: 54%

And right here’s the uncooked knowledge from the stats display screen:

So with minimal testing and optimization, and a take a look at funds of simply $650, this marketing campaign made a internet revenue of $998.four for a complete revenue of $348.6.

Not too shabby!

Could you optimize this marketing campaign additional for even higher outcomes?


The level is that Adsterra got here via as a worthwhile visitors supply for this sweepstake supply and resulted in a optimistic revenue margin which may solely be a superb factor.

Finally, sweeps are a reasonably easy sort of supply.

However, they undergo from the downside that they will change into out of date method too shortly.

Users shortly lose curiosity, and so the marketing campaign has to be stopped quickly after it was launched.

This makes scaling laborious.

Also, don’t neglect to consider carefully about your pre-landers!

Tip: Think rigorously about taking complicated cc-submit presents, as you most likely gained’t find a way to overtake your rivals and the marketing campaign may slip into unfavourable ROI. Which is dangerous!

Good luck!

Offers, Verticals & Ad Formats

As you’ve seen sweepstakes are a sure-fire winner on Adsterra.

But you may additionally wanna attempt presents from among the verticals listed beneath:

App Installs

Check out the top-performing presents you possibly can run.

Along with Popunder advertisements, Adsterra additionally helps:

Web Push
Native Ads
Social Bar
Banners (Display)
Vast (Video)

Tip: Try out completely different advert codecs in your campaigns to see which carry out finest in your presents.

Funding Your Account

The minimal deposit worth for Adsterra is $100.

Accepted fee strategies embrace Paxum, WebMoney, Bitcoin, Yandex Money, and Qiwi.

You may also make a fee on request by Visa, Capitalist, and wire switch.

You’ll find a way to see your fee historical past and add any required paperwork from this web page.

Want a Promo Code to assist get you began?

Use XENZX57S within the fee promo code part for a $50 bonus in your stability.

You will get $50 after you could have $150 in your stability.

Hurry up! This promo code is offered till July 1, 2020.


The help you get from Adsterra is fairly superior.

Not solely will they assist you tweak your campaigns however they’ll additionally find a way to offer you some inside information that may make you worthwhile from the beginning.

The help community consists of:

Live chat
Web Chat (8am – 5pm GMT)
Extensive assist recordsdata and guides

Whether you’re new and simply beginning out or need assistance with managing bigger volumes, Adsterra are an superior group to have at your disposal.

Adsterra Verdict

Adsterra is a superb place to begin for brand new affiliate entrepreneurs, and the emphasis on affiliate presents and excessive changing visitors is a successful system.

Could they be higher?

As with all advert networks, the standard of the publishers is crucial to turning a revenue.

After all, who needs to work with websites which have low visitors quantity and an viewers that doesn’t resonate together with your presents.

That stated, Adsterra does an ideal job of sustaining good high quality publishers, however some smaller websites may lead to much less quantity and conversions from some GEOs.


CPC charges from $zero.001;
CPM charges from $zero.25;
Good selection of advert codecs;
Can run presents with non-mainstream visitors;
Great focusing on choices;
Plenty of funding sources;
Worldwide protection.


Some fee strategies want documentary affirmation;
No demographic focusing on but.

Final Thoughts

Adsterra is a incredible community for entrepreneurs who’re centered on affiliate presents.

They know the house properly and have years of expertise in making some of these presents successful.

The SSP is straightforward to use, and there’s greater than sufficient help out there in case you want it.

Plus, with a low minimal deposit (and a $50 enhance in your account in case you use our activation code) there’s a really low barrier to entry, even for brand new associates.

So what are you ready for?

Click the hyperlink beneath to begin testing your personal campaigns in the present day, and switch your cash into candy money instantly!